I came across Punjammies on the Bright Side Project site and fell in love instantly, first with the concept and then with the name (how clever!). The story of how Punjammies came about is incredible and here’s what their website says:
In February of 2005, International Princess™ Project founder Shannon Keith went on a trip to India that opened her eyes to devastation of lives happening on the streets and in the brothels. After visiting a red-light district, she could not forget what she saw - young girls sold by their families, orphans picked up off the street by pimps, even young mothers just trying to feed their children. Many were held against their will. Others were trapped by economics. Those who escaped the brothels often returned just to survive.
Compelled by the magnitude of this reality, Shannon and her team of volunteers founded International Princess™ Project to advocate for these women, give them opportunities to restore their broken lives and empower them to live in freedom. The traditional Indian Sari, worn in even the darkest places in India, became the inspiration for International Princess™ Project. The sari’s bright colour and beautiful design are fit for princesses.
Women who leave the brothels need occupational training and job opportunities to help them find dignity, self-worth and hope for a future outside of the red light districts. When women become a part of an International Princess Project sewing center, they take the first step toward supporting themselves in a dignified way.
PUNJAMMIES™, pajamas made from the beautiful Indian fabrics by women employed at sewing centers in India, are exported to the U.S and sold as a premium-brand of sleepwear. Proceeds from these sales go back to paying the ladies fair trade wages, money towards their living expenses, holistic support and restoration, funding towards their children’s schooling and operational support for the program.